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News stories: First To A Million


Wilder Wins GOLD at Cannes

We are delighted to have won Gold at 2013 Cannes Corporate Media & TV Awards for the interactive film “First2AMillion", produced for The Child Exploitation and Online Protection Centre (CEOP).

The film follows a group of teens in their battle to be the first to a million views for their increasingly outrageous films and explores the issues they face when losing control of content online. The interactive film allows viewers to choose what the characters do next, demonstrating to teenagers how easy it is to make the wrong choices online.

The education team from CEOP & the THINKUKNOW campaign took the film on tour, visiting schools across the UK and discussing the issues it raised and the response from students and teachers was overwhelmingly positive; 

Alice Hine, a teacher from London, said that “it was a fantastic film and the students were really engaged in the interactive nature, keen to get their opinions across and interested to find out what was going to happen". 

The film was judged a great success by CEOP and has gone on to be endorsed by children's charities and police forces across the country. Check out the campaign website: